SMART BUSINESS AWARD (SBA)
With thanks to Folens, publishers of Smart Business, the Smart Business Award (SBA) returns for 2023/24 with an EXCITING NEW ANGLE.
THIS YEAR’S STUDENT CHALLENGE IS TO:
-RESEARCH the marketing mix of an existing product/service….. (Product/Price/Place/Promotion)……
-ADAPT the product…..
-CREATE a new marketing mix……
-REFLECT on what you have learned
Who Can Enter?
-Any student whose school is registered with the Student Enterprise Programme 2023/24 can enter
-Students do not have to be taking part in mini-company in order to enter this competition
We want you to be INNOVATIVE & CREATE a different version of the product or service!!!
SHORTLISTING REQUIRED
A maximum of ONE ENTRY PER CATEGORY PER SCHOOL will be accepted.
Schools are asked to shortlist internally and submit one junior/intermediate and one senior category entry via the online portal.
Format of Entry:
-A3 poster (electronic)
-Front of poster should cover the detail of the marketing mix
-Back of poster should contain detail of students’ sources
Categories:
-Junior Category – 1st, 2nd, 3rd year students (Group Entry)
(Complements 2nd year CBA for Business Studies)
-Senior Category – TY,4th, 5th, 6th year students & Youthreach students* (Individual Entry)
*Youthreach students must be no older than 18 years of age to enter
Rules & Regulations:
-School must be registered with SEP 2023/24 in order to qualify to enter
-Judges’ decision is final
-Entry must be made via the online portal
-No late entries accepted
Marking Scheme:
Item | Mark |
---|---|
Innovation | 20 |
Marketing Mix | 50 |
Poster | 20 |
Research | 10 |
Total | 100 |
Prizes:
Junior Category:
-€500 voucher: Student Winner(s)
-€500 voucher: Winning Teacher (for classroom supplies)
Senior Category:
-€500 voucher: Student Winner(s)
-€500 voucher: Winning Teacher (for classroom supplies)